Georgia football workout underscores value of team in NIL era: WATCH
There’s no turning back on the NIL era for Georgia football or for the rest of college football. If your program doesn’t have an adjacent collective – or at the very least, a plan for NIL – then it’s probably too late.
Georgia’s in the game with Athens-based Classic City Collective. If recruits or players have questions about how they can expect NIL deals to be structured, they know where to turn.
But what about Georgia’s perspective?
How are the Dawgs supposed to keep a consistent college football recruiting and winning machine humming with the added layer of uncertainty that NIL expectations bring for prospects?
It’s easy. Just W-I-N, baby.
And you can’t win if you don’t have a team. Check out the video below and see if you can spot the message from assistant strength and conditioning coach, Lonnie Brown.
The message at Georgia is simple: play football as a team, the individual rewards will follow
Lonnie Brown says it at the 12-second mark.
“Team success leads to individual success.”
That may seem counter-intuitive at a workout. It’s all about individual goals, right?
Not in these workouts. Scott Sinclair sets the standard. The Dawgs’ workouts feel like practice. And as you can see, Brown brings his own intensity.
Remember the ‘Big Team, Little Me,’ mantra from Erk Russell? The ‘team success, individual success’ mentality seems similar.
But it’s an updated, modern-day twist that sends a message.
It doesn’t minimize the ‘me’ part of the equation. (Look, it’s a different generation. The ‘me’ has to be a part of the equation for most players and most of their peers on campus today. You and I may not like it, but that’s the way it is.)
Brown’s message points out that the ‘me’ part of the equation doesn’t reach its goals if the ‘team’ part doesn’t reach its goals first
Look at the NFL Draft. Do all 15 players go as high as they went if Georgia doesn’t have tremendous team success in 2021? Probably not.
Team success is the best thing Georgia football has going for it right now. It can field your NIL questions and aspirations.
But it won’t let those aspirations get in the way of program aspirations.
And there’s no better time or place to learn that team value than when you’re running and lifting and sweating and puking beside your teammates.
Does your blood run Georgia Red and Black?
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