On3’s Andy Wittry and how Ole Miss’ Grove Collective raised $1.7 million in a day
On3 NIL/sports business reporter Andy Wittry joins this special edition of Talk of Champions to discuss a landmark day for the Grove Collective, the leading NIL arm of Ole Miss athletics.
On the first day of The Grove Collective‘s “Grove Collection Week”, the collective raised raised $1.7 million for NIL deals for Ole Miss athletes, according to executive director Walker Jones. Afterwards, Wittry sat down with Jones to talk all about it.
“It was the first day of school yesterday,” Jones said Tuesday morning. “So we had athletes on campus for the first day. We had coaches running around, making sure their team, their roster and their athletes were getting to the right classes. It was kind of a crazy day but that was the magic. We wanted to do something to kick off the start of school, the first day back.
Monday marked the first day of the fall semester, which coincided with the first day of The Grove Collective’s seven-day NIL fundraising campaign to raise $3 million in cash and pledges.
Ole Miss’s athletic department website promoted a nearly three-hour livestream on its YouTube channel.
Around 6 p.m. Monday, the collective announced on X it exceeded its $1 million goal for the day with what it called a “major gift” from the camouflage brand Realtree and its TV host Tyler Jordan.
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All of this and more in our conversation with Wittry below.
