Big Changes with USC's NIL Approach, Impact on Recruiting
Wanted to give you guys an update straight from USC’s NIL Collective House of Victory on all things NIL…There have been some significant changes and there have been quite a few questions recently asking about USC’s NIL program.
Hope this helps clear things up and motivates you to donate today!
High School Recruit NIL
*Tennessee going after the NCAA changed everything. House of Victory can now have open discussions with recruits and support them with NIL opportunities before they enroll at USC. This is a complete 180 from a couple months ago and an area we are actively pursuing to best support football’s recruiting efforts. We’ve added a fund category for anyone to donate directly to ‘Football Recruiting’ at the link (https://givebutter.com/fighton) and will continue exploring ways to maximize this significant shift in operation.
Overall USC NIL Funding
*As Jen and Lincoln have both communicated, our capacity to support in 2024 is running laps around 2023. Still less than a year old, 2023 was a catch-up year for HOV and USC NIL, prove the model, and build trust with donors and USC admin. Those goals were met but as everyone here knows, significant progress was needed. Jen’s leadership to streamline NIL through one collective and effectively communicate the need to donors has allowed us to take these next steps. Regardless of the progress made, we’re not stopping and plan to continue elevating our capacity. You can become a member and directly support the athletes of your preferred sport or if you’d prefer to go through our charitable foundation for a tax write-off, learn more at the link here (https://www.houseofvictory.com/pages/foundation).
Women’s Basketball Dancing Into March Madness
*We hope everyone considers support for our amazing women’s basketball program and their tournament run. Earning the #1 seed for the first time since 1986, we unveiled a $50K match campaign with benefits around signed Juju Watkins memorabilia. We supported every player on the team in some capacity and had a donor step up to cover the outstanding student loans Kaitlyn Davis had from her time at Columbia. You can support Coach Gottlieb’s team at the link here (https://givebutter.com/uscwbb).
Legends of Troy
*House of Victory is hosting our signature event of the year called Legends of Troy on April 29th at Balboa Bay Resort in Newport. Featuring past stars like Mark McGwire, Matt Barkley, Rodney Peete, April Ross, Mark Sanchez, Lofa Tatupu, April Ross, Kaitlin Sandeno and many others, alongside Lincoln Riley, Jen Cohen, Lindsay Gottlieb, Quincy Watts, and other prominent USC staff members, this event is a great way to support the NIL program while enjoying a very unique USC experience. Ticket information can be found at the link here (https://givebutter.com/fighton).
We greatly appreciate everyone who has already stepped up to support. Every dollar counts and is valued to ensure we’re as competitive as we need to be.
Fight On!!
