It's not just them, a lot of schools have revenue issues, us included. The piece that frustrates me is that we don't seem to take revenue generation seriously... though again I think that's something we're hardly alone with. I see athletic departments falling into 3 buckets.
1. The schools with brands so big that they print money with little little effort will maintain sustained success in the semi-pro era of college sports.
2. The schools that invest in rev gen now will be able to survive and generally keep up.
3. The schools that continue to view rev gen as a necessary inconvenience and allocate bare minimum resources to it will struggle mightily. Athletics being subsidized by other areas of the university will only be sustainable for so long.
Rutgers has a big hole to climb out of, but at least their new AD has the foresight to start moving from bucket 3 to bucket 2.