While I admire the effort, there isn't a chance in hell of this holding up and Seton Hall must not think this is going to save them. They need to keep adding revenue and raising money with the thought that this trend of player budgets rising every year will continue.
The P5 teams spent a combined $680 Million on Basketball player salaries this year. More than half of that came from outside Collectives in the form of P4P.
The AVERAGE P5 team is paying $8.6 Million for players and the top teams are paying as much as $20 Million. If you eliminate outside P4P from Collectives, the P4 teams would be operating on the $4M per year in Revenue Sharing. The agents, players and courts would never agree to this.
And I don't see how the third-party deals can be fairly scrutinized. If I owned an apparel company, or beverage company, how can you objectively evaluate what I'm willing to pay someone to promote my product through social media and if it constitutes FMV? And don't regional or geographic factors play into that? The QB of Alabama promoting a series of car dealerships in Alabama seems to be far more valuable than Bud Clark promoting a series of car dealerships in northern and central NJ. That's not my business, so I don't know for sure, but it seems logical because the QB of Alabama is arguably the biggest, most high profile athlete in the state, whereas even a star PG at Seton Hall is a blip on the radar up here.
Or how do you measure St. John's kids promoting "No Bull" on billboards and signs around Madison Square Garden and in Times Square? I had no clue what No Bull was before this NIL stuff started. You go into the city now though and both it and the SJU players are everywhere. How do you put value on that when the exposure is massive but you have no clue how it impacts ROI/ROR? Compared to say Alex Karaban, who is a big fish in a small pond in Connecticut, although professional sports are still a bigger deal in CT than in many places down south.