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Livvy Dunne launches The Livvy Fund with Bayou Traditions to support LSU female athletes

Nakos updated headshotby:Pete Nakos07/06/23


Livvy Dunne has taken steps to assist her fellow LSU female athletes in finding NIL success.

The gymnast and NIL star has established “The Livvy Fund” in partnership with the collective Bayou Traditions. As part of the initiative, On3 and Accelerator Active Energy have committed funds to support Tiger athletes with financial opportunities and business guidance.

A first-of-its-kind move in the NIL space, the fund will place an emphasis on equitable access to deals and funds. Collectives have become prevalent across the Power 5 landscape, but most have focused solely on football and basketball.

The Livvy Fund will ensure Bayou Traditions provides opportunities to her peers, thanks to help from Dunne’s brand partners.

“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine,” Dunne said in a statement. “I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female-student athletes while emphasizing the importance of bringing NIL funds to women in college sports.”

The most followed college athlete has more than 7.6 million TikTok followers paired with another 3.8 million on Instagram. She has become a priority for brands, too, signing endorsement deals with VuoriAmerican Eagle and most recently Motorola. Dunne was a featured speaker at the inaugural On3 Elite NIL Series last month.

She is now using her NIL success to benefit her friends and future LSU athletes.

“With the majority of NIL collective payouts going to male sports nationwide, it’s vital for our fan base and businesses to help us grow opportunities for LSU female athletes,” Bayou Traditions founder Carlos Spaht said. “Livvy Dunne’s expertise in the space is unmatched, and we could not have partnered with a better athlete to pioneer a female-focused fund.”

Approach to signing NIL deals

Repped by WME’s Garrett Yaralian and Jason Rosenberg, Dunne has crafted a brand that resembles her beliefs. She has also turned down plenty of NIL opportunities. College athletes have quickly learned that the brands they align with are also a representation of them.

“I would say taking your time to pick your brand deals and to be picky,” she told On3. “There’s no problem in saying no to brands if it doesn’t feel right to you.”

The Sports Illustrated swimsuit model has also inked NIL deals with EA Sports and Body Armour. She also promoted the artificial intelligence company Caktus AI this winter, causing a stir that ultimately led to LSU releasing a statement.

Livvy Dunne’s massive NIL brand

During her freshman season, Dunne earned All-America honors on the uneven bars, including a 9.90 score at the NCAA championships and a career-best 9.925 on the event. She appeared in four meets this past season, as the former USA National Team member dealt with various injuries. Ending her time at LSU on the right note is the focus come the fall.

Livvy Dunne has a $3.5 million On3 NIL Valuation, only trailing USC signee Bronny James ($6.7 million). Her valuation ranks No. 2 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

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