NICHOLAS AIR becomes the official private aviation partner of the Texas One Fund
The Texas One Fund, the official Name, Image, and Likeness collective of University of Texas athletics, announced on Wednesday that NICHOLAS AIR has become the collective’s official private aviation partner and is the fund’s newest Wishbone Sponsor.
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According to a release, the partnership with NICHOLAS AIR joins the Texas One Fund with what’s described as “the nation’s highest quality private jet solution” and provides “access to a suite of programs specifically for the Texas One Fund.”
“Texas One Fund is excited to add NICHOLAS AIR as yet another corporate sponsor in a growing list of outstanding businesses committed to supporting student-athletes at Texas,” Texas One Fund president Patrick “Wheels” Smith told On3’s Pete Nakos.
Recently, Longhorns starting quarterback Quinn Ewers signed a Name, Image, and Likeness deal with NICHOLAS AIR, becoming the second private jet NIL deal for a college athlete. The agreement, according to a release, will have Ewers collaborate on various marketing initiatives, promotional campaigns, community engagements, and gain access to the NICHOLAS AIR fleet.
“We are really excited to welcome Quinn to the NICHOLAS AIR family,” NICHOLAS AIR founder and CEO Nicholas Correnti said at the time. “He’s got exceptional talent and is the type of leader and player that makes college football exciting to watch. We look forward to seeing Quinn excel on the field and seeing him onboard with NICHOLAS AIR. NICHOLAS AIR has always aligned itself with the best in class, both on and off the field, and our relationship with a great leader and hard worker like Quinn is another exciting chapter for our team.”
NICHOLAS AIR deal marks another strong move for the Texas One Fund
Both the individual agreement with Ewers and the partnerships for the entire collective are the latest in what has been a strong few months for the Texas One Fund. In December, Texas One Fund partnered with WME Sports, a leader in athlete representation, sports media consulting and property solutions. The partnership will include an Austin-based sales team to work together with the Texas One Fund, per On3’s Jeremy Crabtree.
“The combination of WME Sports’ industry-leading expertise in the space, the scale of the greater Endeavor portfolio which includes IMG and 160over90, and the attraction of the iconic Longhorns collegiate athletic program, makes for an undeniably compelling offering for student-athletes in Austin,” Mark Shapiro, president of WME’s parent company Endeavour, said in a statement in December.
Then last Saturday the Texas One Fund hosted “A Night for Texas,” a benefit concert for the fund at Darrell K Royal-Texas Memorial Stadium that featured Ryan Bingham and the Texas Gentlemen plus Brooks and Dunn.
“All I’ll say is I think it was a very successful night for the One Fund,” Smith told Inside Texas.
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The Longhorns are set to enter the Southeastern Conference come July 1, a league where some of the heaviest hitters in college athletics reside. Among those powerhouses, few others have the limousine ridin’, jet flyin’ capability the Longhorns through the Texas One Fund can now claim.
