Founded in July 2022, Boilermaker Alliance – a non-profit collective – was founded by a group of individuals who have made a long-standing commitment to Purdue University and the athletic department. “Our organization intends to provide a new vehicle to recognize the accomplishments of Purdue student-athletes while elevating the profile and effectiveness of charitable organizations,” the group’s website says. “I’m excited and inspired by this,” Indianapolis-based attorney and Purdue graduate Jeff McKean, a co-founder of the Boilermaker Alliance, told the Star Press. “The more I look at it, the more possibilities exist. Purdue has significant resources. We’re a large university, we’ve got a large passionate alumni base and Purdue can do this really well.” The core group of individuals working with the Boilermaker Alliance is less than 10 but the organization is expected to grow and include a Board of Directors. The Boilermaker Alliance includes members of the Boilermaker Business Exchange, but it’s not affiliated with the organization. Through the Boilermaker Alliance, Purdue student-athletes can engage in special appearances, autograph signings, social media promotions, camps, clinics and charity events and more. Athletes will agree to complete a specific amount of marketing work for charitable organizations to receive compensation.