Stadium & Main - Michigan Wolverines Collective

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Michigan Wolverines

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  • Keith A. Mitchell

    PlayBooked CEO

  • Jamie Morris


  • James Hall


Founded in May 2022, Stadium & Main says it’s a “trusted group of dedicated alumni aiming to raise Name, Image, and Likeness funds and match opportunities for University of Michigan athletes.” In addition to providing a platform with comprehensive resources, Stadium & Main says it also fosters and develops local and national NIL opportunities for the University of Michigan student-athletes in cooperation with sponsors. Stadium & Main will use a high-tech approach to make that happen with its web platform and mobile app that is designed to help college athletes “monetize their years in college sports by leveraging their NIL rights with ease and confidence.” Stadium & Main is powered by PlayBooked, which claims to be the only NIL marketplace that offers fans and brands the opportunity to book student-athletes for video shout-outs and live video chats. PlayBooked was founded by former Wolverine tight end Keith Mitchell. Stadium & Main was founded by Jamie Morris and James Hall.

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