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Arkansas PG signee Darius Acuff inks NIL deal with Reebok

ns_headshot_2024-clearby: Nick Schultz05/03/25NickSchultz_7
Arkansas PG commit Darius Acuff signs NIL deal with Reebok
Courtesy of Reebok

Ahead of the Iverson Classic this weekend, Arkansas 2025 PG signee Darius Acuff made a splash on the NIL front. The Iverson Classic gets underway Saturday.

Acuff signed an NIL deal with Reebok, the company announced. He will debut the new Reebok Engine A at the Iverson Classic on Saturday ahead of the shoe’s May 15 launch.

Acuff is the second top recruit to sign an NIL deal with Reebok, joining Tennessee commit Nate Ament. It’s part of the company’s investment in the sport with Shaquille O’Neal and Allen Iverson as the president and vice president of basketball, respectively. Chicago Sky star Angel Reese is also a key part of Reebok’s roster.

“I’m excited to be joining the Reebok Basketball family,” Acuff said in a statement. “Debuting at the iconic Iverson Classic is a dream come true.”

Acuff is a crucial part of Arkansas’ recruiting class and considered a top prospect in the 2026 NBA Draft. A Detroit native and Bradenton (Fla.) IMG Academy product, he is the No. 9 overall player and No. 2-ranked point guard from the 2025 cycle, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies.

“We would like to welcome Darius Acuff Jr. to the Reebok Basketball family,” Reebok said in its post. “Already one of the most electrifying athletes in the country, the 6’2″ point guard and Detroit native is redefining the next generation of basketball. Welcome to the future of Reebok Basketball.”

Acuff has a $1.1 million On3 NIL Valuation, which ranks among the best at the high school level. He comes in at No. 19 in the high school basketball NIL rankings among the likes of fellow 2025 recruits Kiyan Anthony and Koa Peat, as well as 2026 prospect Tajh Ariza.

His addition comes as Reebok continues to invest more in basketball after O’Neal and Iverson joined the company in 2023. Reese is a key part of the roster and is set to launch her own signature shoe next year as part of an extension with the brand. The company added other stars such as Dink Pate, Matas Buzelis and DiJonai Carrington, as well.

“We’re proud to welcome Darius to the team,” Iverson said, via Sole Retriever. “His energy, ambition, and drive for success is exactly what Reebok Basketball stands for.”

Acuff will debut his Reebok partnership in the Iverson Classic this weekend. The All-American event will get underway Saturday at 7 p.m. ET in Hampton, Virginia.