Adidas continues to build out its high school <a href="https://www.on3.com/nil/" target="_blank" rel="noreferrer noopener">NIL</a> roster. <a href="https://www.on3.com/teams/lsu-tigers/" target="_blank" rel="noreferrer noopener">LSU</a> five-star wide receiver commit <a href="https://www.on3.com/db/tristen-keys-176343/" target="_blank" rel="noreferrer noopener">Tristen Keys</a> is the latest addition.



Keys signed an <a href="https://www.on3.com/nil/category/college-nil-deals/news/" target="_blank" rel="noreferrer noopener">NIL deal</a> with adidas, <a href="https://x.com/adidasfballus/status/1930293467592180118?s=61" target="_blank" rel="noreferrer noopener">the company announced Wednesday</a>. His agreement comes after adidas announced a slew of highly rated basketball recruits to deals as part of its investment in the NIL space.



Keys committed to LSU in March and is fresh off an official visit to <a href="https://www.on3.com/teams/miami-hurricanes/" target="_blank" rel="noreferrer noopener">Miami</a> over the weekend. On3’s <a href="https://www.on3.com/user/stevewiltfong/" target="_blank" rel="noreferrer noopener">Steve Wiltfong</a> also detailed more visits the five-star receiver has planned <a href="https://www.on3.com/news/tristen-keys-lsu-commit-official-visits-5star/" target="_blank" rel="noreferrer noopener">in the coming weeks</a>.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Don't blink or you'll miss the future ⭐️ Welcome to the three stripes, Tristen <a href="https://twitter.com/Tkgot5?ref_src=twsrc%5Etfw">@Tkgot5</a> <a href="https://t.co/aZ1648Mit0">pic.twitter.com/aZ1648Mit0</a>— adidas Football US (@adidasFballUS) <a href="https://twitter.com/adidasFballUS/status/1930293467592180118?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



A product of <a href="https://www.on3.com/high-school/hattiesburg-hattiesburg-ms-5586/" target="_blank" rel="noreferrer noopener">Hattiesburg</a> (Miss.), Keys is the No. 5 overall player out of the 2026 cycle, according to the <a href="https://www.on3.com/news/on3-industry-ratings-rankings/" target="_blank" rel="noreferrer noopener">On3 Industry Ranking</a>, a weighted average that utilizes all four major recruiting media companies. He is also the top prospect in the state of Mississippi and has a $536,000 <a href="https://www.on3.com/db/tristen-keys-176343/nil/" target="_blank" rel="noreferrer noopener">On3 NIL Valuation</a>.



Adidas continues to build out its roster of football athletes. The brand recently signed <a href="https://www.on3.com/teams/nebraska-cornhuskers/" target="_blank" rel="noreferrer noopener">Nebraska</a> quarterback <a href="https://www.on3.com/db/dylan-raiola-147035/" target="_blank" rel="noreferrer noopener">Dylan Raiola</a> to an NIL deal and secured a partnership with former Miami quarterback <a href="https://www.on3.com/db/cam-ward-18163/" target="_blank" rel="noreferrer noopener">Cam Ward</a>, who later went No. 1 overall in the <a href="https://www.on3.com/nfl/draft/2025/" target="_blank" rel="noreferrer noopener">2025 NFL Draft</a>. The company also signed former <a href="https://www.on3.com/college/washington-huskies/" target="_blank" rel="noreferrer noopener">Washington</a> standouts <a href="https://www.on3.com/db/michael-penix-jr-88185/" target="_blank" rel="noreferrer noopener">Michael Penix Jr.</a> and <a href="https://www.on3.com/db/rome-odunze-101978/" target="_blank" rel="noreferrer noopener">Rome Odunze</a> to deals before they became Top-10 picks.



<h2 class="wp-block-heading" id="h-tristen-keys-scouting-report">Tristen Keys scouting report</h2>



As a junior at Hattiesburg, Tristen Keys hauled in 58 receptions for 1,275 yards and 14 touchdowns. His ability to make contested catches stood out, as well as his athleticism. Keys also impressed in the high jump and triple jump while also playing basketball.



On3’s <a href="https://www.on3.com/user/chad-simmons/" target="_blank" rel="noreferrer noopener">Chad Simmons</a> reported multiple programs – including Miami, <a href="https://www.on3.com/teams/alabama-crimson-tide/" target="_blank" rel="noreferrer noopener">Alabama</a> and <a href="https://www.on3.com/teams/tennessee-volunteers/" target="_blank" rel="noreferrer noopener">Tennessee</a> – are <a href="https://www.on3.com/news/multiple-top-programs-are-still-in-the-mix-for-lsu-5-star-wr-commit-tristen-keys/" target="_blank" rel="noreferrer noopener">still in the mix</a> for Keys. The elite receiver also said he will be back at LSU on June 20, and the Tigers aren’t letting up in their recruitment as they look to maintain his commitment.



“LSU has done a great job staying on me and being consistent,” Keys told On3. “I wanted to see how they would act after I committed and they have done a great job. They treat me like I am still a top recruit and that is big for me. That is why I am still committed.”

Tristen Keys

On3 NIL

LSU 5-star WR commit Tristen Keys inks NIL deal with adidas

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LSU 5-star WR commit Tristen Keys inks NIL deal with adidas

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