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Nike announces NIL partnership with Auburn WRs Cam Coleman, Eric Singleton

Untitled design (2)by: Sam Gillenwater10/10/25samdg_33
Auburn WRs Cam Coleman, Eric Singleton Jr.
Jake Crandall | Advertiser | USA TODAY NETWORK via Imagn Images - Maria Lysaker | Imagn Images

Cam Coleman and Eric Singleton Jr. are one of the best receiver duos in all of college football. Now, the pair of wideouts at Auburn have inked deals with one of the biggest brands in sports apparel.

On Friday, NIL partnerships were announced between Coleman and Singleton with Nike. Both players were highlighted in photos posted by the company welcoming them both to the brand, with Coleman’s reading “Open 8 days a week”, referencing his number, and Singleton’s saying “Always on the hunt.”

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“Sharpest in the Iron State,” the caption read on Nike’s post for Coleman. “Welcome to the family, @camcoleman.”

“Tigers don’t hide. They hunt,” read the caption for Singleton. “Welcome to the family, @luuh_e_.”

This comes after Auburn officially became a Nike school on July 1st. The Tigers, after nearly two decades working with Under Armour, signed a 10-year agreement with Nike back in April of 2024, with this being the first school year of the partnership for them down on The Plains.

While the Tigers’ offense isn’t having the best year through five games, Coleman and Singleton are posting decent campaigns as their passing game’s top targets. Singleton is the leading receiver on the season with 27 catches for 265 yards, averaging 53 per game and 9.8 per reception, and two touchdowns. Coleman is then second with 17 catches for 255 yards, averaging 51 per game and 15 per reception, and two touchdowns too.

Coleman, a Five-Star+ recruit and top-five prospect in the 2024 recruiting cycle from in-state in Phenix City, is in his second season at Auburn. He was, as a true freshman last year, also their second-leading receiver behind KeAndre Lambert-Smith, as he caught 37 passes for 598 yards, posting 54.4 per game and 16.2 per catch, and eight touchdowns. That brings him, through 16 career appearances, to a total of 54 receptions for 853 yards and 10 touchdowns as a Tiger.

Singleton is in his first season at Auburn after being a top five transfer and the top overall wide receiver in the portal, per On3’s Industry Ranking of 2025’s Top Transfer Portal Players. That’s after two seasons as a do-it-all weapon at Georgia Tech, posting 1,608 yards from scrimmage overall and scoring 10 touchdowns on offense while totaling 1,849 all-purpose yards when accounting for some kick return work on special teams.

These are big-time signings for Coleman and Singleton with Nike, which is now the apparel partner of the program and the athletics department. Their first outing as full-on athletes for Nike will be a huge stage too, as Auburn hosts No. 10 Georgia tomorrow night inside Jordan-Hare Stadium.