Texas WR Cam Coleman inks NIL deal with Crocs

New Texas receiver Cam Coleman, who transferred from Auburn this offseason, has inked a name, image and likeness (NIL) deal with Crocs. He announced the deal on Thursday afternoon on Instagram.

Coleman’s Instagram Reels post includes the caption: “All in with @Crocs #CrocsPartner” and shows a video of Coleman dressed in a burnt orange Rasberry Hills hoodie and new Crocs with Texas-style coloring.

Coleman currently has a NIL Valuation of $2.9 million, which ranks him seventh in college football and No. 9 overall in the On3 NIL 100. With his deal with Crocs, Coleman joins a partnership team that includes Duke freshman basketball stars Cameron and Cayden Boozer; former Ohio State receiver Carnell Tate, former UConn women’s basketball star Paige Bueckers; and former LSU gymnast Livvy Dunne, according to NILNewsstand.com.

The 6-foot-4, 190-pound Coleman signed with Texas on Jan. 11 as the No. 2 overall transfer and top-ranked receiver in the 2026 portal class, according to On3’s Transfer Portal Player Rankings. Coleman was the linchpin in the Longhorns’ No. 10-ranked transfer class, per On3’s Transfer Portal Team Rankings, after Texas head coach Steve Sarkisian went all-in this offseason ahead of what many expect to be superstar quarterback Arch Manning‘s final season in Austin.

“Steve Sarkisian and Texas fell short of making the College Football Playoff in 2025, but the Longhorns reloaded in the transfer portal to have them ready to compete in Arch Manning’s second year as the starter,” On3 insider Pete Nakos wrote. “Of all the wins Texas landed in the portal, none were bigger than beating out Alabama, Texas A&M and Texas Tech for Auburn transfer wide receiver Cam Coleman. He’s an instant impact player who gives Manning another weapon with Ryan Wingo in the passing game. … Texas (also) addressed a major need at running back, adding Arizona State’s Raleek Brown and flipping NC State transfer Hollywood Smothers from Alabama.”

Coleman, a former Five-Star Plus+ prospect in 2024, combined for 93 receptions, 1,306 yards and 13 touchdowns across the past two seasons at Auburn. In 2025, Coleman had 56 catches for 708 yards, five touchdowns and 12.6 yards per catch for the Tigers. He chose Texas over interest from Alabama, Texas A&M, Texas Tech and USC.

Coleman originally signed with Auburn over interest from Alabama, Clemson, LSU and Texas A&M, among others, as the No. 4 overall player and No. 2 receiver in the 2024 recruiting cycle, according to the Rivals Industry Ranking, an equally weighted average that utilizes all three major recruiting services.