With two traffic-related incidents last week, concerns about speeding and reckless driving remain around the Georgia football program.   Speaking

Kirby Smart

On3 NIL

Georgia football's Classic City NIL collective withholding payments for traffic-related incidents

Homefield Apparel is rolling out a new NIL initiative on Monday that could create a new revenue stream for donor-driven collectives.   The vintage

Homefield afi

Homefield Apparel launches NIL collective program

As The Collective Association gathers in Orlando for its first-ever summit this week, the organization has elected its first batch of officials.

The Collective Association

NIL collective association elects leaders at first summit

In the NIL Era, the market rate varies from school to school. Multiple factors also have to be accounted for with NIL deals. Sometimes a

under-armour-all-americans-with-big-nil-earning-potential-on-next-level-julian-sayin-dj-lagway-colin-simmons-ellis-robinson-cam-coleman

Under Armour All-Americans with big NIL earning potential on next level

Top Tier Authentics (TTA) launched on Friday exclusive collections of officially licensed college football signed team memorabilia via the Amazon

forty-seven-michigan-tennessee-players-land-nil-deal-with-top-tier-authentics-for-signed-team-memorabilia

Top Michigan, Tennessee players land NIL deals with Top Tier Authentics for signed memorabilia

As John Kanaras tells the story, if you know lacrosse, you’ve probably seen the “Air Gait” play.   In the 1988 NCAA tournament semifinals, Penn

AXIA Time

AXIA Time expanding into NIL off College Football Playoff success

When the NCAA and SEC put their full press on Capitol Hill in June, a group of NIL collectives trekked to Washington, D.C., to make sure they were

The Collective Association + NCAA with a Capitol Hill backdrop_

The Collective Association pushes back on NIL Congressional drafts: 'They don't want reform'

When seven NIL entities announced plans earlier this month for The Collective Association, the hope was to share intel amongst themselves and lobby

the-collective-association-releases-plans-revenue-sharing-model-ncaa-sec-charlie-baker

The Collective Association begins conversations on revenue-sharing model

NASHVILLE – While the current era of college athletics has largely been defined by athletes' newfound NIL rights, the next era that's on the horizon

NCAA Revenue Sharing/NIL

Within the SEC, opinions vary on potential revenue sharing

NASHVILLE – Last winter, sources close to Georgia junior tight end Brock Bowers shared that Bowers didn't pursue an NIL deal with the Classic City

Brock Bowers

Georgia TE Brock Bowers explains focus on NIL brand deals

With the NCAA continuing its full-court press on Capitol Hill for NIL reform and more signs pointing toward athletes eventually earning employee

nil-the-collective-association-charlie-baker-ncaa-spyre-sports-classic-city-name-image-likeness-battles-end

Seven NIL entities officially form The Collective Association

Collectives have become the leading source of compensation in the first two years of NIL.   Donors and stakeholders thought they had collectives

most transformative NIL collectives

On3's top 20 most ambitious NIL collectives

Saturday marks the two-year anniversary of the NCAA's NIL Era and many coaches and administrators continue to call, to no avail, for a federal bill

Greg Sankey

Will the SEC continue with its fractured state-by-state NIL approach?

As the NIL era celebrates its second birthday, allow Walker Jones to lay out the symptoms of an industry-wide ailment:

donor fatigue

What donor fatigue means as NIL enters its third year of impacting college sports

Georgia athletes are the first in the country to benefit from a new NIL monetization solution.   Classic City Collective's website now offers

afi-

Georgia athletes to profit from NIL solution with Classic City Collective

The one glaring voice missing from the NCAA's Congressional hearing on NIL in March was collectives. With an opportunity to drive conversation around

NIL Collectives

Ole Miss, Tennessee to lead group of NIL collectives to lobby Congress

The Classic City Collective continues to deliver NIL deals to a multitude of Georgia sports.   The Bulldog-aligned NIL collective facilitated a

Georgia women's basketball

Georgia women's basketball inks team-wide NIL deal through Classic City Collective

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

Months after signing to officially become a Georgia Bulldog, Marvin Jones has inked another important contract. On Tuesday Jones signed a NIL

5-star UGA EDGE Marvin Jones inks NIL partnership with Classic City Collective

If you study a college football program's recent past and compare it to the program's history since the dawn of the sport, you can figure out which

College Football Playoff era explains incentives for NIL collectives

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

Today marks the one-year anniversary of NIL legislation going into effect within college athletics. At long last, student athletes across the country

DawgsHQ Football

Georgia football and a year of NIL: Looking back on Dawgs deals to date

Like I often say, you have to always try and account for what you don’t know in a potential coaching change, coaching search, or a big recruitment.

Inside Texas

Georgia NIL collective leader and Arch Manning

Classic City Collective CEO Matt Hibbs knew he could help Georgia with college sports' latest NIL development.  He just didn't know it could look

DawgsHQ

How Classic City Collective steadies Georgia NIL deals amid 'Wild West'

A new Georgia NIL Collective just debuted as the first of its kind at UGA.  The 'Classic City Collective' makes Georgia competitive with other SEC

Georgia NIL Collective - 'Classic City Collective' - first of its kind at UGA

Founded in March 2022, Classic City Collective aims to be the nation’s foremost NIL platform to position Georgia Bulldog student-athletes from all 21 sports for success. The collective was created “to provide opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support through a variety of NIL activities, including social media endorsements, in-kind promotional deals, appearances, meet and greets, autographs and digital content.” The group says its main values are being athlete-first, sustainable and education-focused. Former UGA compliance administrator and Classic City Collective CEO Matt Hibbs said the collective has partnered early on with DGD Fund and Icon Source to expand opportunities. The DGD Fund provides Georgia fans a unique opportunity to change the game of charitable giving by supporting causes in the local community. Icon Source is a digital marketplace that brings agents, athletes and brands together.

Matt Hibbs

Founder, CEO

John Staton IV

Director of Operations

Classic City Collective

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