Texas Tech's Tyler Shough, Jerand Bradley to make six figures from NIL Leaderboard partnership

On3 imageby:Pete Nakos06/22/23


Texas Tech‘s Tyler Shough and Jerand Bradley could be one of the nation’s top quarterback-wide receiver duos this fall.

They are also finding success off the field and in the NIL space together. Both are represented by the Level 13 Agency, and they have signed NIL partnerships with NIL Leaderboard. According to their agent Kirk Noles, each athlete stands to make six figures from the deal.

Founded by former NFL agent Chuck Price, the agreements with NIL Leaderboard comes with perks for the athletes, including bobbleheads from DaBobbleHead, apparel from Helmet Hoodie, SportChair and Spector Sports Art.

DaBobbleHead has emerged as a popular spot for college athletes in the NIL era, producing bobbleheads of Caleb Williams, Bryce Young and Spencer Rattler.

“We are thrilled to welcome Tyler Shough and Jerand Bradley to the NIL Leaderboard family,” Price told On3 in a statement. “These athletes are exceptional talents and we’re excited to help them maximize their NIL opportunities.”

Based out of Lubbock, Level 13 made headlines when it fundraised and facilitated $25,000 NIL deals with each member of the Texas Tech women’s basketball team. Co-founded by Noles, the agency has committed works with a number of high school and college athletes, including four-star Florida basketball commit John Bol.

A former Oregon transfer, Shough earned the Tech starting job in 2021. Dealing with multiple injuries last season, he played in just seven games but led the Red Raiders to an undefeated record. The quarterback is 8-1 as a starting quarterback at Texas Tech and 12-4 overall in his collegiate career.

Bradley became the sixth Red Raider freshman since 1972 to lead the team in receiving yards last year, setting the stage for a major sophomore season. With a 6-foot-5, 215-pound frame, he’s an easy target for Shough to find on the field. He pulled in 52 passes for 751 yards and six touchdowns.

Expectations are high this season in Lubbock, with the Red Raiders even being tossed in some preseason top-25 polls. In Joey McGuire‘s first season, they won their last four including the Texas Bowl. They also knocked off Texas and Oklahoma.

Tyler Shough, Jerand Bradley’s NIL brands

Shough is not new to the NIL space. He proposed to his girlfriend in Mexico last May, thanks in part to an NIL deal with a Lubbock-based jeweler. Thacker Jewelry provided the ring Shough used to propose to his girlfriend, former Oregon women’s soccer player Jordan Wormdahl. He has worked with the NIL stylist Life+STYLE by Laura, too.

The quarterback has a $69,000 On3 NIL Valuation. He also has more than 30,000 social media followers. Bradley benefited from the Matador Club‘s decision to pay 100 football players $25,000 annually.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.