the data and business of college sports

The enterprise division of On3, utilizing data, technology and relationships to develop products, services and solutions that solve for athlete value and create a more efficient marketplace.

On3 NIL Valuation

The lndustry’s Only NIL Value Index
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Overall NIL Market

The On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value (PAV). A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate by measuring two categories, NIL Index and Roster Value Index.

The NIL Index measures the national licensing and sponsorship market. The Roster Value Index collects data from all school Collectives into a proprietary Roster Management software. Brand Value and Roster Value are combined to create the overall NIL market.

Using the overall NIL market size, the On3 NIL Valuation calculates an athlete’s NIL and Roster Value by using dynamic data points targeting three primary categories:

  • Performance

  • Influence

  • Exposure

About ON3 NIL Valuations

Athlete Network

Athletes can join the On3 Athlete Network by connecting with their On3 Profile and unlocking their personal NIL Valuation.

Claim your On3 profile

For more information, email [email protected]

Private Dashboard

  • Increase their value

  • Unlock their P.I.E. score

  • Access athlete-only tools

  • Learn what to charge

  • Report deals

Consulting Services

UniversitiesProviding in-depth NIL Valuation information and analysis.Universities[email protected]
CollectivesProviding in-depth NIL Valuation information and analysis.Collectives[email protected]
BrandsConsulting services to understand and activate NIL programs.Brands[email protected]