What makes a top NIL collective?   Over the past three years, the college sports landscape has been altered. Donor-driven NIL collectives will make

NIL Collectives

On3 NIL

On3's top 15 NIL collectives in college sports

Shortly after completing a round of interviews at Big Ten Conference Media Days, Oregon Football Head Coach Dan Lanning joined the Pat McAfee Show

Head Coach Dan Lanning at the 2024 Oregon Spring Football game. (Photo Credit: Darby Winter ScoopDuck On3)

Dan Lanning Oregon Spring Game

Scoop Duck Football

Dan Lanning, Pat McAfee Talk NIL, Dillon Gabriel, Big Ten Travel, & More

INDIANAPOLIS – When Dan Lanning saw a video of Kirby Smart calling out the Oregon NIL war chest and Phil Knight last week, he was not thrilled

Dan Lanning

Dan Lanning, Dillon Gabriel back Oregon's NIL operation: 'You either got it or you don't'

The Collective Association has now grown to 24 NIL collectives.  The trade association launched this summer with seven founding members, with plans

The Collective Association adds NIL entities at Alabama, Duke, Iowa, Oregon

The Bo Nix Heisman campaign has stretched to all corners of college football.   Before the Oregon quarterback even played a snap this season,

Bo Nix

Bo Nix Heisman campaign continues with NIL T-shirts

Collectives have become the leading source of compensation in the first two years of NIL.   Donors and stakeholders thought they had collectives

most transformative NIL collectives

On3's top 20 most ambitious NIL collectives

ATLANTA – If you aren't aware there are college athletes who compete in acrobatics and tumbling, or if you're not sure exactly what the sport

Oregon AFI

How Oregon acrobatics and tumbling athletes approach NIL deals

Division Street continues to use its resources to its advantage.   The Oregon-focused NIL collective has teamed up with the famed Nike shoe designer

Division Street

Division Street, Tinker Hatfield release Air Huaraches benefitting Oregon athletes

Coincidentally, Nike's stock surged Wednesday.   Hours later, Oregon pulled off recruiting win after recruiting win. While the night ended with Ducks

How NIL shaped National Signing Day

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

Division Street, the Oregon Duck-focused NIL collective launched by NIKE co-founder Phil Knight, is auctioning exclusive Tinker Hatfield-designed Air

Division Street NIL collective to auction Air Jordan VIII Oregon PEs

The NCAA has sent a letter to member institutions asking them for support in uncovering violations with NIL infractions cases.  The letter, obtained

NCAA asking for help identifying NIL pay-for-play violations

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

Since the NCAA put its interim NIL policy into effect last summer, the world of college athletics has completely altered. With it a need for

Ranking average On3 NIL Valuation by Power Five conference

It was the week before Christmas last year when the NCAA went on a fact-finding mission regarding Division Street, the high-profile and

State, federal laws protect NIL deals amid calls for transparency

Call it the perfect NIL storm. Five-star Dante Moore – the On3 Consensus fourth-ranked quarterback – saw another significant increase in his On3 NIL

Dante Moore’s On3 NIL Valuation passes $700,000 with room to climb

ATLANTA -- The inaugural NIL Summit brought together more than 350 student-athletes from across the college landscape with major names from across

NIL Summit intel: Educating athletes about collectives takes center stage

Now that donor-driven NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with

The top 5 most ambitious NIL collectives

Nike co-founder Phil Knight joined up with a group of alumni to launch Division Street in the fall of 2021 to help Oregon athletes monetize their NIL brands. The collection of top minds involved is unrivaled. Former Oregon star women’s basketball player Sabrina Ionescu is the chief athlete officer and senior advisor. Rosemary St. Clair, former VP/GM of Nike Women, is the CEO. Rudy Chapa, former VP of sports marketing at Nike, is the chairman of the board. Division Street also enlists a creative company led by former Nike and Jordan brand executives. “They are the model,” a NIL expert told On3. “They are built by the smartest sports marketers, so follow along. Everything they are doing is a lesson everyone can learn from.” Examples of this can be found with Division Street’s launch of an AirBnB house and partnering with Opendorse on a licensed marketplace.

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