The Big Ten is taking the 'SEC on CBS' theme music and that's just not right
All of the talk around college football today is about the new media rights mega-deal between the Big Ten Conference and multiple networks, namely CBS, FOX, and NBC. The new deal will shake up the way fans consume their Saturday college football with the most impactful change being the Big Ten’s takeover of the coveted 3:30 afternoon slot on CBS, which will begin in the 2023 season. That spot has been the Southeastern Conference’s marquee game for decades.
While channel-changing is nothing new to the sports landscape, there is one part of the deal that isn’t sitting well with fans of real football–you know, the SEC.
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Today, CBS celebrated its Big Ten future with a video of Big Ten highlights over the ‘SEC on CBS’ theme song, which all but confirms that one of the best songs in sports will stay with CBS as it broadcasts Big Ten games. The nameless music had been the song of the South since 1996.
This is unacceptable. There should be a minimum of national championships before you’re allowed to use such beautiful music.
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