South Carolina star quarterback LaNorris Sellers has inked a new NIL deal with the Gamecocks' NIL collective Garnet Trust, securing his return to

South Carolina QB LaNorris Sellers signs new deal with Garnet Trust

On3 NIL

LaNorris Sellers signs new NIL deal with South Carolina for 2025 return

Dylan Stewart has emerged as one of the top pass rushers in the SEC as a true freshman. The former Five-Star Plus+ recruit has posted 5.5 sacks in

Dylan Stewart

South Carolina EDGE Dylan Stewart negotiating $1 million NIL package

The South Carolina-driven NIL collective Garnet Trust has launched a new entity to drive dollars to athletes.   The NIL collective announced Tuesday

South Carolina

South Carolina's Garnet Trust NIL collective launches 1801 Media network

South Carolina freshman sensation MiLaysia Fulwiley is bringing the sauce on and off the court.  One day after the former Keenan standout took home

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GamecockCentral Womens Basketball

Columbia restaurant Mr. Seafood launches special MiLaysia Fulwiley sauce

More consolidation is coming to the donor-funded NIL collective space, this time in the SEC at South Carolina.   The Gamecock-driven entities Garnet

South Carolina Gamecocks NIL

South Carolina-driven NIL collectives Garnet Trust, Carolina Rise merge

As The Collective Association gathers in Orlando for its first-ever summit this week, the organization has elected its first batch of officials.

The Collective Association

NIL collective association elects leaders at first summit

NIL collectives continue to search for new ways to drive revenue back to athletes.  Some have turned towards creating signature alcohol and beer.

South Carolina football

South Carolina's NIL collective Garnet Trust partners with Sniper Golf Balls

When the NCAA and SEC put their full press on Capitol Hill in June, a group of NIL collectives trekked to Washington, D.C., to make sure they were

The Collective Association + NCAA with a Capitol Hill backdrop_

The Collective Association pushes back on NIL Congressional drafts: 'They don't want reform'

The Collective Association has now grown to 17 members.  The organization officially launched in July, with founding NIL collectives at Tennessee,

NIL-driven The Collective Association expands, adds 10 new members

Collectives have become the leading source of compensation in the first two years of NIL.   Donors and stakeholders thought they had collectives

most transformative NIL collectives

On3's top 20 most ambitious NIL collectives

South Carolina fifth-year senior quarterback Spencer Rattler will sign autographs Thursday night through an NIL opportunity held in association with

Spencer Rattler

South Carolina QB Spencer Rattler to sign autographs at minor league game

Each school in the women’s Final Four – No. 1 seeds South Carolina and Virginia Tech, No. 2 seed Iowa and No. 3 seed LSU – features a strong NIL

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Examining the collectives for each of the women’s Final Four teams

With Selection Sunday just a day away, brands have spent the past week prepping for the men's and women's NCAA Tournament.   This will be the second

NIL deals

NIL Deals of the Week: Nike scoops up cross country star, brands prep for March Madness

Trading cards continue to develop into one of the most popular uses by student-athletes of their name, image and likeness.  Companies – such as Leaf

south-carolina-gamecocks-collective-garnet-trust-partners-with-designer-joe-johnson-to-create-nil-trading-cards-for-soccer-players

South Carolina collective partners with designer to create NIL trading cards for soccer players

When the Garnet Trust launched in fall of 2021, it quickly one of the first NIL collectives in the space.   With a focus on creating compliant NIL

Garnet Trust launches philanthropic wing to support South Carolina athletes

One of the biggest games of the college football weekend is Georgia at South Carolina in Columbia. And interestingly, the Dawgs and Gamecocks have

Top 5 On3 NIL Valuations in Georgia, South Carolina showdown

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

Friday marked the first day of the 2022-23 fiscal year in South Carolina, which means the state's legislation regarding NIL -- Senate Bill 685 -- is

University of South Carolina embraces suspension of NIL law

The old cliche, "it's a dirty job, but someone has to do it," best describes what tight end Trae Kenion's role has been at South Carolina. 

GamecockCentral Garnet Trust

How TE Trae Kenion continues to elevate his game at South Carolina

Super senior offensive lineman Eric Douglas is just months away from beginning his final season with South Carolina football and the Charlotte native

VIDEO: Eric Douglas looks ahead to final season in Garnet Trust Exclusive

Gamecock Central and Garnet Trust recently caught up with South Carolina football running back Christian Beal-Smith for an exclusive Garnet Trust

VIDEO: Get to know South Carolina RB Christian Beal-Smith

Running back Christian Beal-Smith arrived with South Carolina football in January after a full and productive career at Wake Forest where he was the

VIDEO: Christian Beal-Smith talks transition to South Carolina in Garnet Trust Exclusive

Days after the NCAA issued guidance aimed at limiting the impact of boosters who allegedly are using NIL ventures to lure

South Carolina collective Garnet Trust responds to NCAA NIL guidance

A new and unique NIL initiative was announced on Wednesday by Garnet Trust which will provide an opportunity for compensation and brand building to

'Garnet Trust Connect' launches in Columbia, offers NIL deal to every current South Carolina student-athlete

With an official launch in November 2021, Garnet Trust is a pioneer in the collective world. Longtime Gamecock Central publisher Brian Shoemaker founded Garnet Trust, and he said his experience gives the collective an advantage over others. “After 23 years of covering Carolina – and the trust we've built in the community – we're in the unique and fortunate position to take advantage of the new Name, Image and Likeness laws in a way that benefits USC student-athletes, Gamecock fans, and local businesses,” Shoemaker said. Garnet Trust has two distinct focuses. One area of concentration allows supporters to contribute funds that will be used to fund legal and compliant NIL opportunities for student-athletes. Another arm of Garnet Trust is in place to provide media services through the heavily trafficked and GamecockCentral.com platform and social channels to businesses that want to have South Carolina student-athletes feature their products or services in front of a large audience. Garnet Trust also has an advisory board comprised of former South Carolina student-athletes who have gone on to professional success in multiple fields. GT has also partnered with FanJolt to help create “unique NIL experiences.” The collective announced in August the hiring of Jeremy Smith as Operations Director.

Jeremy Smith

Operations Director

Mark Bonnoitt

Director of Development

Garnet Trust

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