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Arch Manning joins forces with Uber for his latest NIL deal

On3 imageby: Justin Wells03/04/25
Texas QB Arch Manning
Brett Davis | Imagn Images

Arch Manning has another NIL deal. This time, it’s with Uber.

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Manning, the Longhorns’ starting quarterback who is entering his third season on the 40 Acres, appeared in a promotional video with his dad Cooper and grandfather Archie in a Waymo, a driverless ride sharing vehicle just launched in Austin.

Cooper and Archie joke around with Arch, poking fun at his propensity for parking tickets around Austin.

“Arch, do you Uber to class?” Cooper joked. “Because I notice you get a lot of parking tickets. You must be driving somewhere.”

“Tickets are brutal around campus, so I think Uber is the way to go,” Arch said.

“I’ve just been a couple of blocks but it drives a lot better than Arch did last night coming from the airport,” Archie said.

The NIL deal is part of Uber’s rollout of Waymo in Austin. Per Uber, “starting today, Austin riders can be matched with a Waymo autonomous vehicle (AV) on the Uber app, making your next trip even more special.”

Uber and the University of Texas have been connected via another spokesman, as Matthew McConaughey recently appeared in a Super Bowl ad for Uber Eats.

Manning currently has an On3 NIL Valuation of $6.5 million. The On3 NIL Valuation is the leading index in the industry that determines the projected annual value (PAV) of college and high school athletes by combining Roster Value and NIL Value. 

Using a proprietary algorithm, the On3 NIL Valuation establishes a baseline value that helps athletes, schools, and brands negotiate roster contracts and marketing opportunities more effectively. 

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During the 2024 season for the Longhorns, Manning was 61-for-90 for 939 yards and nine touchdowns with two interceptions. He also had four rushing touchdowns.

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